What Does A Business Development Consulting Firm Do?

A business development consulting firm helps new business owners create a business and a business identity before it goes public. In addition to creating the brand and the business plan, these firms may also help the business with day-to-day operations when the company is young and in the process of expansion. Business development consultants are experienced in a wide range of different core areas of business. They are experts in marketing strategy development, brand development, brand marketing, writing marketing messages, editing press releases, and creating and managing start-up budgets. Here are just some of the many activities a consulting firm can help a start-up business with:

Logo Design and Logo Development

A logo is a symbol with a combination of words that is used to portray a company. While some business owners take time early on in the development process to design their own logos, these logos may be very similar to others in the industry. One of the keys to designing an effective logo in any industry is making it unique. Business owners who are having trouble with their logo designs can work with business development consultants to further develop their designs and make the necessary changes. In some cases, changing the design of the logo is an effective way to create a business identity that people can identify and will remember.

Developing Content of All Types for All Platforms

Content is very important for start-ups and veterans in the industry. Today, prospective customers want to do business with a company that has values and values them. The only way to communicate value is to have detailed content that people want to read. A business development consulting firm has a team full of marketers and professional writers who can write anything from website content, to content for printed marketing materials. The benefits of allowing a firm to write and edit copy is that everything will be written in the same voice. The writers will focus on unique topics but make sure all of the content blends together in a cohesive way. All of the copy written will be in an appropriate tone based on the demographic of the reader and the niche that the company is trying to target.

Generating Leads to Grow the Business

Business development consultants also help develop your book-of-business. Once you have a brand strategy and a marketing strategy in place, you need to find clients if you want to be profitable in the future. It is difficult to launch a marketing campaign when companies do not have an audience to market to. Consultants will help businesses generate leads and will also teach the company the fundamentals in lead generation for the future. By learning how to target markets, reach these markets, and gather contact information, business owners can expand their reach and grow their businesses.

Entrepreneurs do not have to have a college degree in business management. They do, however, need to be goal-oriented, professional, hardworking, and resourceful. One of the most effective ways to be resourceful is to use experts in business development to your advantage. By hiring the right consultant firm, new business owners can learn the ropes, develop an identity, and grow their book-of-business in the process. For some, the difference between failure and success weighs heavily on the consultants the company chooses.

10 Step Guide to Successful Business Development

Starting your own business is no joke and will require some considerable preparation on your part as an upcoming entrepreneur. In order to increase your chances of success in business, you will need to master powerful business development steps.

Here is the 10 step guide to a successful business development:

1. Develop personal and business objectives
Many businesses fail because the business owners do not have a sense of direction. Developing and stating your personal and business goals will serve as your roadmap and provide you with a sense of direction.

2. Identify a feasible market sector for your product(s) and or service(s)
Some people fail in business not because they do not have the finances to start-up their business but because they have a product or service that no one wants to buy. In order to reach professional development in business, you will need to listen (attentively) to the marketplace. Clearly identify an unmet need of customers prior to developing a product to satisfy their needs. Yes, you may be a smart business person, but if the market does not support you, you can say a big farewell to attaining professional development.

3. Work on your marketing plan
The main purpose of developing a marketing plan is to simply explain how you wish to create and maintain clients/customers in order to make a profit. The plan will also need to state the following:
– Your target market
– How you intend to penetrate the market
– Why your sales campaigns will be successful
– How much you will sell within the period of one year and over the next 5 years.

Your marketing plan will eventually be a pretty strong part of your professional development plan.

4. Write down a rough version of your company’s business plan
This is an outline of the path that you wish to take your business, a breakdown of your company’s strengths and weaknesses and a framework from which your official business development plan will be created.

5. Find out your monetary needs
Some companies fall flat like a pack of cards because they do not know diddly squat about the cost of keeping their company in business. As soon as you have developed your business plan, it is easier to determine your monetary requirements.

6. Put together your main teams
Before you develop your official business development plan you need to ensure that you form a good management team.

7. Conclude your financing requirements and put together an official professional development plan
Your business plan should without a doubt, show that your business can sell a sufficient amount of goods and or services to make a reasonable profit and is also good enough to attract prospective backers. Remember, this document will be used in order to secure financing to launch your business – so it has gotta be good!

8. Come up with a good marketing strategy to obtain financing
You will need to come up with a solid marketing plan to sell yourself and your business to financiers to raise money to get your business off the ground.

9. Market your business plan effectively and attract funds on your terms
Use negotiating tools which will give an edge over your competition and make it possible to attract funds on your own terms instead of just on your investor’s terms.

10. Market your goods and or service(s) and manage your business effectively in order to achieve your objectives.
As soon as your business has taken off, you will require a pretty strong management tool and marketing techniques in order to attain a successful professional development.

5 Business Development Don’ts

5 Business Development Don’ts

In my over 25 years experience in business development for Financial institutions, IT enterprises, Law Firms and Medical Practices there is an unfortunate, common repetitive pattern/tendency that costs unnecessary money and reduces efficiencies considerably.

This tendency can simply be defined as “unproductive” business development practices. While it can be stated simply it is NOT a straightforward problem in the least. Not appropriately, consistently and diligently creating and implementing a business development plan can and does cause significant financial and productive leakages to a business entity. For a small or growing company, business or practice, such a business development oversight can and often is very detrimental in many ways.

I have identified 5 of the most common unproductive business development practices. I hope that, if you can identify any or all of these within your business entity, you recognize the red flag and take heed.

The 5 Major Business Development Don’ts are the Following:

1) Don’t Randomly Advertise. Sounds weird, but it is NOT. One of the most common mistakes and seemingly harmless ones is to advertise a company, product or service without a clear target.

Unless you are a large entity, advertising expenditures should be seriously confined for specific targeted campaigns. Brand recognition advertising for smaller and or new practices is NOT an optimum use of resources.

2) Don’t Just “Get” Business- Instead Get the Right Business.

A common mistake in small to medium size companies is to “accept” any client even if the fit is not perfect, i.e. a client project that is not cost effective or a “difficult problematic client” or a client whose request is out of the range of expertise.

This can be a seemingly difficult situation, especially, if there are cash flow issues within a company. However, ultimately, saying no to these clients is the most cost effective solution.

3) Don’t Leave Your Business Growth to “Chance”

Many small businesses and medical practices get “caught up” in servicing clients when ample clientele is at hand, thus, ignoring future business needs. For small to medium size businesses this is one of the major causes of cash- flow problems. There should always be a consistent everyday effort to bring in new clients. This ensures a constant source of new clients as they progress through the customer life cycle.

4) Don’t Ignore Your Previous Clients

One of the biggest sources of potential revenue for any business, medical practice or law firm is satisfied past clients. There are three ways that these clients can generate new revenue for a business: firstly, by cross-selling other products or services that are complementary to what they bought last time; secondly, by up-selling services or products that enhance their growth or customer satisfaction; thirdly, referrals. Satisfied customers are one of the greatest sources of new business. However, in order for this to be successful you must cultivate a “relationship” with your clients via warm calling, holiday cards, emails, gift certificates etc and you must ASK! Previous Clients are the quickest most effective way to gain new clients… do not ignore this financial resource at your fingertip!

5) Don’t Confuse Business Development/Sales/Marketing

Sales and Marketing are quite distinct from Business Development. Simply put Sales represents the completion of a client prospecting stage, Marketing is the means to communicate value and awareness of a product or service, while Business Development represents the holistic/big picture for business growth. More specifically, business development concerns the tasks, processes and preparation for business/opportunity growth. Business Development is in essence the means to obtain the plan and targeting for growth. Having this plan/bigger picture helps to refine the client/service/product penetration and thus expedites and streamlines the sales and marketing efforts.

Ironically, most sophisticated and large companies have well funded business development departments, however, it is the start-ups, small and medium size enterprises that actually need a business development team or process the most.

It is my sincere expectation and desire that should you identify any of these “red flags” in your business it will start a thinking process and adjustment of your entity’s activities and strategies.